BabyChic Store is the result of a great deal of passion and experience in selling cribs, strollers, high chairs, toys, and baby accessories. Founded in the 1970s by grandfather Enzo, a leader in Campania in the sale of baby products, this family tradition is still active today and is renewed with market needs thanks to Vincenzo Esposito, sole administrator of BabyChic. With this motivation, we have chosen to put our experience, availability, and knowledge of newborn products into the web world to reach all of Italy and the rest of the world.

The Story of BabyChic Store

The BabyChic Store e-commerce was born in 2011 and quickly established itself in the online market thanks to constant commitment and dedication to the end customer. Over the years, the site has undergone significant technological developments, becoming today the first e-commerce in Italy specializing in early childhood products.

Our Numbers

  • 45,000 New customers per year
  • 10,000 Products shipped per month
  • 6,800 Items in the catalog
  • Across Europe